{"id":145650,"date":"2019-11-18T11:54:48","date_gmt":"2019-11-18T13:54:48","guid":{"rendered":"https:\/\/lab.fabricadelandings.com.br\/portalsaofrancisconovo\/?p=145650"},"modified":"2019-11-18T12:19:53","modified_gmt":"2019-11-18T14:19:53","slug":"pornochanchada","status":"publish","type":"post","link":"https:\/\/lab.fabricadelandings.com.br\/portalsaofrancisconovo\/artes-e-cultura\/arte\/pornochanchada","title":{"rendered":"Pornochanchada"},"content":{"rendered":"

O que \u00e9\u00a0pornochanchada?<\/strong><\/p>\n

O termo pornochanchada<\/strong> est\u00e1 ligado a um g\u00eanero do cinema brasileiro, que ganhou for\u00e7as na d\u00e9cada de 1970. Essas produ\u00e7\u00f5es, que se tornaram extremamente lucrativas \u00e0 \u00e9poca, eram uma resposta \u00e0s demandas de um p\u00fablico que estava numa transi\u00e7\u00e3o de comportamento, por conta de certa libera\u00e7\u00e3o dos costumes.<\/p>\n

Na pornochanchada, a figura da mulher surge para ser contemplada e desejada. Tanto \u00e9 que, nos filmes, elas eram enquadradas em \u00e2ngulos que transformassem num objeto de adora\u00e7\u00e3o. J\u00e1 os homens eram retratados, de certa forma, com a figura do malandro e do conquistador.<\/p>\n

A palavra pornochanchada \u00e9 fruto da fus\u00e3o das palavras “porn\u00f4” com “chanchada”. Vale ressaltar que esse g\u00eanero teve como caracter\u00edstica criar uma nova tend\u00eancia no cinema nacional em determinados questionamentos dos costumes e, inclusive, na explora\u00e7\u00e3o do erotismo.<\/p>\n

Na virada da d\u00e9cada de 1960 para 1970, o Brasil estava plena ditadura militar, o que fazia com que a censura moral fosse muito influente no Pa\u00eds, principalmente, por conta das ligas femininas, as quais estavam ligadas \u00e0 Igreja Cat\u00f3lica (um dos bra\u00e7os civis no Golpe Militar). Para conseguir se adequar, o cinema nacional se adaptou a uma nova vertente do mercado, aliando sensualidade e erotismo. Nascia assim a pornochanchada, que era constitu\u00edda por filmes de certa forma “pornogr\u00e1ficos”, mas que eram “in\u00f3cuos” quanto \u00e0 censura militar.<\/p>\n

\"Pornochanchada\"<\/p>\n

Segundo o trabalho da mestranda em Comunica\u00e7\u00e3o Social pela PUC do Rio Grande do Sul, Cristina Kessler, pode-se destacar como filmes que deram o pontap\u00e9 inicial neste novo ciclo da cinematografia nacional as seguintes produ\u00e7\u00f5es: \u201cToda donzela tem um pai que \u00e9 uma fera\u201d (Roberto Farias, 1966);\u201cAs cariocas\u201d (Fernando de Barros, Roberto Santos e Walter Hugo Khouri, 1966); \u201cGarota de Ipanema\u201d (Leon Hirzsman, 1967); \u201cTodas as mulheres do mundo\u201d (Domingos de Oliveira, 1967); \u201cA pen\u00faltima donzela\u201d (Fernando Amaral, 1969); \u201cAdult\u00e9rio \u00e0 brasileira\u201d \u00a0(Pedro Carlos Rovai, 1969); \u201cOs paqueras\u201d (Reginaldo Faria, 1969) e \u201cMem\u00f3rias de um gigol\u00f4\u201d (Alberto Pieralisi, 1970).<\/p>\n

Vale ressaltar que, para muitos cr\u00edticos, esse g\u00eanero de cinema nacional era extremamente apelativo e vulgar, sendo que setores mais conservadores fizeram campanhas para proibir a exibi\u00e7\u00e3o dos filmes, al\u00e9m de que houve centenas de cortes nas produ\u00e7\u00f5es, feitas por censores federais.<\/p>\n

Juliano Schiavo \u00e9 jornalista<\/p>\n

Refer\u00eancias Bibliogr\u00e1ficas<\/strong><\/p>\n

KESSLER, Cristina. Erotismo \u00e0 brasileira: o ciclo da pornochanchada. Sess\u00f5es do Imagin\u00e1rio, v. 14, n. 22, p. 14-20, 2009.<\/p>\n

SELIGMAN, Fl\u00e1via. Um certo ar de sensualidade: o caso da pornochanchada no cinema brasileiro.\u00a0Sess\u00f5es do Imagin\u00e1rio<\/strong>, v. 8, n. 9, 2003.<\/p>\n","protected":false},"excerpt":{"rendered":"

O que \u00e9\u00a0pornochanchada? O termo pornochanchada est\u00e1 ligado a um g\u00eanero do cinema brasileiro, que ganhou for\u00e7as na d\u00e9cada de 1970. Essas produ\u00e7\u00f5es, que se tornaram extremamente lucrativas \u00e0 \u00e9poca, eram uma resposta \u00e0s demandas de um p\u00fablico que estava numa transi\u00e7\u00e3o de comportamento, por conta de certa libera\u00e7\u00e3o dos costumes. Na pornochanchada, a figura […]<\/p>\n","protected":false},"author":2,"featured_media":145651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-145650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arte"],"acf":[],"yoast_head":"\nPornochanchada - Portal S\u00e3o Francisco<\/title>\n<meta name=\"description\" content=\"Pornochanchada, Cinema, Brasileiro, 1970, Produ\u00e7\u00f5es, Figura, Mulher, Filmes, G\u00eanero, Caracter\u00edstica, O que \u00e9, Pornochanchada\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pornochanchada - Portal S\u00e3o Francisco\" \/>\n<meta property=\"og:description\" content=\"Pornochanchada, Cinema, Brasileiro, 1970, Produ\u00e7\u00f5es, Figura, Mulher, Filmes, G\u00eanero, Caracter\u00edstica, O que \u00e9, Pornochanchada\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lab.fabricadelandings.com.br\/portalsaofrancisconovo\/artes-e-cultura\/arte\/pornochanchada\" \/>\n<meta property=\"og:site_name\" content=\"Portal S\u00e3o Francisco\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Portal-S%c3%a3o-Francisco-230719150302226\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-18T13:54:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-18T14:19:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lab.fabricadelandings.com.br\/portalsaofrancisconovo\/wp-content\/uploads\/2019\/11\/pornochanchada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"302\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Augusto Abreu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Augusto Abreu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/artes-e-cultura\\\/arte\\\/pornochanchada#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/artes-e-cultura\\\/arte\\\/pornochanchada\"},\"author\":{\"name\":\"Augusto Abreu\",\"@id\":\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/#\\\/schema\\\/person\\\/7bbc8022c9c2c63e2e4afadfde4db578\"},\"headline\":\"Pornochanchada\",\"datePublished\":\"2019-11-18T13:54:48+00:00\",\"dateModified\":\"2019-11-18T14:19:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/artes-e-cultura\\\/arte\\\/pornochanchada\"},\"wordCount\":421,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/artes-e-cultura\\\/arte\\\/pornochanchada#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/pornochanchada.jpg\",\"articleSection\":[\"Arte\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/artes-e-cultura\\\/arte\\\/pornochanchada#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/artes-e-cultura\\\/arte\\\/pornochanchada\",\"url\":\"https:\\\/\\\/lab.fabricadelandings.com.br\\\/portalsaofrancisconovo\\\/artes-e-cultura\\\/arte\\\/pornochanchada\",\"name\":\"Pornochanchada - 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